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Latest on Google Adsense

Posted by bonoriau | 02:50

If you are new to blogging or have a website that's rich in content rich and are looking at ways to generate an online income or some extra cash from it then I'd suggest you check out Google Adsense. Google over the past few years have added various streams of online income to the Google Adsense portfolio which I will be highlighting further.

So What's Google Adsense?

Google Adsense is an advertisement application run by Google. Website owners can join this program to enable text, image, and video advertisements on their websites. These advertisements are run by Google and generate revenue (income for the website owner) on either a per-click or per-impression basis.

Different Google Adsense Streams

Let’s have a look at these 5 current online money making streams that Google Adsense have to offer:

    * Adsense for Content - Display ads that are targeted to your blog or site’s word content, this is a great way of generating some extra money online.
    * Adsense for Search - Offers your users site searches or web searches while earning revenue from ads relevant to their search terms from your blog or website.
    * Adsense for Feeds - Place relevant ads in your Blog’s feeds which Google manages for you. If you have a high number of subscribers to your feeds then why not benefit from their earning potential and earn some additional income through your feeds.
    * Adsense for Domains - Have you got some domain names that are sitting around doing nothing then why not utilize these domains and make extra money by displaying ads on your parked domains.
    * Adsense for Mobile - Mobile internet browsing is becoming popular on mobile devices like the iphone, you can unlock your mobile sites revenue potential with targeted Google ads.

So there are lots of forms of revenue to be made through the Google Adsense program. If you are new to this program, then just visit Google and find out more about the program in a bit more detail or you might be a more advanced Adsense user and was not aware of some of the other Google Adsense streams that you could apply to your mobile site or to your Feeds to help increase your online earnings.

If you have any ideas or tools to share on how to increase your Adsense earnings please leave a comment.

Recently, I've registered to Google AdSense program. I'm still newbie in this field. I was looking around for a good book about Google AdSense program. Because I'm newbie, so, I choose 'Google AdSense for Dummies'. LOL.
Because so many time I read that AdSense is very strict, I decided to read what should I don't do in this business. From the mentioned above, I take "Ten AdSense Dont's" as my first reading material. I post here the summary that I hope could help some newbies like myself.

What follows is a list of the top-ten practices that you should avoid when creating your Web site and implementing your AdSense ads. Somewhere along the line someone likely told you that you should try one of the practices listed here.

Don’t Build Your Web Site for AdSense
When you build the site exclusively for AdSense, you’re also in the position of being banned from the AdSense program. Google wants visitors to click ads. Your job, as someone who publishes AdSense ads, is to ensure that AdSense ads are displayed to as many potential clicks — that would be visitors — as possible. That means putting visitors first, always.

Don’t Cut Corners
This rule is sort of a fall-back to don’t build your site for AdSense. When you cut corners on your site, you take out all the elements that make people want to visit the site. For example, cutting a corner would be using the same tired articles that many other Web site owners are also using. Don’t do it. Users quickly figure out that your site doesn’t contain quality content, and they’ll move on to the next site.

Don’t Hide Your Ads
I know it sounds crazy, but some people do hide their ads. What they do is hide the text of the ad, leaving only the URL visible in an attempt to make visitors think that the URL is part of a list of links or a blog roll — the list of links to other blogs that you (as a blog owner) recommend. Do I need to tell you that Google frowns on this practice?
If you intend to show AdSense ads on your Web site, let them be seen. You can blend them with the other text on the page or even make the backgrounds the same color as your page background. Don’t hide the text leaving only the link visible. It might garner you a few clicks in the beginning, but the end results could be disastrous.


Don’t Click Your Own Ads
Of all the no-nos you hear about AdSense, this is the most important one. Don’t click your own ads. Clicking your own ads might seem like just the thing to do. After all, you don’t want ads on your site that you don’t know where they lead, and it wouldn’t hurt to bump your income just a touch.
Hold it just a minute! That’s completely the wrong way to think about it. If everyone could just click their own ads and run up their profits, life would indeed be grand, but clicking your own ads is a form of click fraud. Click fraud is when you fraudulently drive up the number of ad clicks from people (yourself included) who aren’t actually interested in whatever the ad promises.

Don’t Change the AdSense Code
This one is right up there with the AdSense Don’t in the preceding section. Don’t change the AdSense code. Google takes creating AdSense code very seriously. Although a program generates the code for your Web site, that program is constantly tweaked and improved (just like everything Google). The code AdSense generates for you is exactly what Google needs to provide the ads that will appear on your Web page as well as to track the results to
those ads, which are important factors.

Don’t Use Clickbots
Remember click fraud from a few paragraphs ago? Clickbots are another way to commit click fraud. A clickbot is a script or program that’s designed to click the ads on your page, and they’re readily available on the Web, usually inexpensively.
Just because clickbots are there doesn’t mean you should use them, though. Clickbots do the same thing that you’d do if you were clicking your own ads, except on a much larger scale. They inflate the revenue that’s generated without increasing the interest in the product or service that’s being advertised.
Now, a common misconception is that people only use clickbots to click their own ads — not true. Some people have been caught using clickbots to click other people’s ads, too. These people are usually AdWords advertisers who are trying to push their competition out of the way.
Clickbots form a vicious cycle that can be very costly for the person or company that falls victim to this type of click fraud. If you’re the one committing it, both AdSense and AdWords will ban you from their programs.

Don’t Get Banned for Taboo Content
Taboo content — content that Google’s deemed inappropriate for all audiences — is another way to end up on the bad side of AdSense. Examples include content that refers to

    * Certain weapons, including guns
    * Illegal drugs
    * Alcohol
    * Tobacco
    * Pornography
    * Designer knock-offs


If your Web site contains these types of content, AdSense doesn’t want ads displayed on it for one simple reason — image. Google, AdWords, AdSense, and all the other arms of Google have an image to uphold. Placing ads for goods or services on inappropriate sites isn’t the way to do that.

Don’t Hold Clicking Contests
Here’s another facet of click fraud. Clicking contests are conducted when someone who publishes AdSense ads creates a contest for which site visitors must click an ad to qualify. The contest is usually monitored with a secondary script that the Web site owner creates. This artificially inflates the number of clicks that you receive on your AdSense ads, driving up the revenues that your site generates. This is bad for two reasons.
First, you’re creating an artificial bump in revenues. That means to maintain that level of revenue, you have to come up with increasingly creative ways to get people to click your AdSense ads until you’ve reached the point of outright fraud. Never good.
Second, artificially inflating the number of times that someone clicks one of your ads causes the system to be skewed on the Google side, too. The advertisers have to pay more for advertising. Even more troublesome though is that your site could be taken as a site that generates a lot of traffic and so might benefit from a cost-per-impression ad.

Don’t Pay Others to Click Your Ads
Here’s another one that falls into the same category as not using clickbots or holding clicking contests. Don’t pay other people to click your ads. These kinds of programs are sometimes billed as affiliate programs. People who put them together offer a portion of their revenues to a person or group of people who in turn click their AdSense ads. That’s all great, and it might even work for a little while, but eventually someone will squeal or Google will catch on.

Don’t Use Any Other Underhanded Methods
It’s much smarter to avoid anything that seems less than honest. I talk about some of the methods that you might see recommended — but that you should never try — in the list here:

    * Cloaking: By putting one set of content in front of a search engine crawler and then presenting users with another set of content, cloaking deceives potential site visitors into believing they’re entering one type of site when in fact they’re entering another.
    * Duplicate content: No one wants to see the same boring stuff all over again — just like no one wants to watch reruns on TV — which is why I’m always recommending that you use as much unique, fresh content as you can generate, rather than loading up your site with content found elsewhere.
    * Hidden text: This is yet another “helpful hint” you may have suggested to you in the context of improving the AdSense ads that appear on your site. Hidden text involves text that, while present on your site, is colored the same as the background so that it blends into the site and isn’t seen by site visitors — only Web crawlers can read the text.
    * Spreading malware: Malware involves applications that are created specifically for some malicious intent. These days, most malware is created to help the process of identity theft. It’s not at all uncommon for criminals to pay Web site owners to spread malware, even though it’s not exactly a nice thing to do. If you’re distributing that malware on your Web site, Google wants no part of your activities.
    * Using false tactics: Any kind of false tactics that you might employ to trick users into clicking your AdSense ads is forbidden. I know, when you’re looking at click revenues of pennies a day, a lot of different strategies look appealing — especially if they increase the amount of money that you’re making.

Resources : Achmad Z's Archives

Are you using Google Adsense on your blogs or websites yet to make some extra money online? Well, the good news is that Google has launched Google Adsense for RSS Feeds. If you log in to your Google Adsense account and look under the Adsense setup tab, you will see the option to set up Adsense for Feeds. It looks like Google has finally decided to capitalize on their acquisition of FeedBurner. If you would like to find out more about what Google Adsense and FeedBurner are about, then click on the links.
You will need to be signed up to both Google Adsense and Feedburner to participate in Adsense for Feeds. Adsense for Feeds allows Google to send ads to your RSS Feed, provided that FeedBurner powers your feed. FeedBurner has its own ad network, which does not do a very good job of delivering ads. That is why Google has come into the picture to provide a better Ad network for the FeedBurner network.
Migration of FeedBurner to Google FeedBurner
If you want Adsense for Feeds to work with your feed, then you will have to migrate your FeedBurner account across to Google FeedBurner. This process will migrate all your feeds and account information from feeds.feedburner.com to Google. You will need to email Google support at adsense-support-aff@google.com with the following information:

  • Your FeedBurner account username;
  • The Google account email address you use to sign in to Google Adsense
Once you have emailed the required information above, Google will migrate your account and will contact you with specific instructions to follow once the migration is complete.
If you would like to see how it works, subscribe to my Feed and then Signup to a Feed Reader (that’s if you don’t have one already). A good Feed Reader is Google Reader. Another great opportunity to make money from Feeds.

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

credit: Diane Nassy

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